About Us

Every Pet Has a Story.

We believe your dog is the Main Character.

Fable & Fur wasn't started in a boardroom. It started right here in Tempe, Arizona, because we were tired of generic gifts.

We looked at our own pets, our family. We saw their quirks, their side-eye, their specific "treat logic"—and realized a simple photo frame wasn't enough to capture their personality.

So we built the world's first Pet Biographer.

We combine classic watercolor artistry with custom storytelling to create a book that feels like it was pulled from a library shelf in 1920. No filters, no templates—just a timeless memoir worthy of your best friend.

We are a small team of creators working to ensure your dog's story is told, printed, and preserved forever.